Top Toys 2025

Christmas shopping in July

The world of toys is always evolving, but in 2025, we’re seeing a noticeable return to the classics — with a twist. From retro favorites to STEAM-based learning tools, today’s toy trends strike a balance between nostalgia and innovation. Parents and kids alike are reaching for toys that encourage creativity, imagination, and hands-on play, while beloved characters and vintage-inspired sets make a comeback in modern, interactive ways. Let’s take a closer look at the general trends shaping toy shelves this year and some standout examples capturing attention.

General Trends: 

• Retro and Nostalgia:Classic toys like blocks, Lincoln Logs, Legos, and Sea Monkeys are making a comeback. 
• Educational and Imaginative Play:Toys that promote learning and creativity are still highly sought after. 
• STEAM Play:Toys that encourage science, technology, engineering, art, and math are popular, such as Magna-Tiles and science kits. 
• Outdoor Play:Toys that encourage outdoor play, like mud kitchens and outdoor play structures, are also gaining popularity. 
• Nostalgia:Toys inspired by classic movies, TV shows, and characters are likely to be popular. 

Specific Examples: 

• Magna-Tiles: These magnetic tiles are a classic for a reason, offering endless possibilities for building and creative play. 
• LEGO DUPLO 3in1 Space Shuttle Adventure: This LEGO set is designed for young children and encourages imaginative play. 
• Tonies Audiobooks: These audiobooks combine storytelling with creative play, encouraging reading and learning. 
• Crayola Color Wonder Magic Light Brush: This mess-free coloring tool allows kids to create colorful masterpieces. 
• Sesame Street Hokeyp Pokey Elmo:This interactive Elmo toy encourages movement and learning. 
• Play-Doh Designer Fashion Show Playset: This playset combines the classic Play-Doh with the fun of customizing Barbie dolls. 
• Skip It: This classic toy is making a comeback with updated features like lights, sounds, and digital counters. 
• Hot Wheels Speedy-Snap Tracks: This system encourages independent and creative racing with a patented track design. 
• Tiny Land’s Outdoor Mud Kitchen: This kitchen set promotes outdoor play and messy, imaginative cooking. 
• Gabby’s Dollhouse: The Movie: This movie and accompanying toy line taps into the popularity of the Gabby’s Dollhouse series.